Jumat, 09 Maret 2012

Teens and Consumptive Behavior

Shopping, is a word often used in everyday life in the context of the economy, both in the corporate world and in our household. But the same word meaning has evolved as a reflection of lifestyle and recreation on certain economic class society. Shopping also has a special meaning for teenagers.
Consumptive Lifestyle
The word "consumptive" often defined the same as the word "consumerism". Whereas the latter word refers to anything related to the consumer. While consumptive more specifically describe the desire to consume goods that actually less is required redundantly to achieve maximum satisfaction.
Indeed there has been no satisfactory definition of the word consumptive. But it is usually used to refer to consumer behavior that utilizes the value of money is greater than the value of production for goods and services which are not basic necessities. For example as an illustration, a person has income 500 dollars. He spends 400 dollars in a specific time to meet basic needs. The 100 dollars he spent on a pair of shoes because the shoes he has to work is damaged. In this case the person had not called the consumptive behaves. But if he actually spend on shoes that he did not need (especially shoes he bought 200 dollars with a credit card), then he can be called a consumptive behavior.
This example is relatively easy to determine whether someone has been behaving consumptive or not. But imagine someone who has income 1000, to meet the basic needs of 400 and 300 are used to purchase goods that he did not need, while the rest used to increase its capital in the business. Whether he can be classified consumptive behavior?
Consumptive Behavior on Teenagers
For producers, the age group of adolescents is one of the potential market. The reason is partly because one's consumption pattern is formed during adolescence. In addition, teenagers are usually easily persuaded ad seduction, unrealistic, and tend to be wasteful in using the money. The properties of teenagers is utilized by some manufacturers to enter the youth market.
Among teens who have parents with a well-off economy class, especially in big cities, the mall has become a second home. They wanted to show that they too can follow the fashion that are currently outstanding. And fashion itself is always changing, so the teens are never satisfied with what he had. As a result, there emerged a consumptive behavior.
From a number of research results, there are differences in consumption patterns between men and women. There is also a trait that differs between men and women in buying behavior. The differences are:
Men:
1. easily influenced persuasion seller
2. often cheated because no patience in choosing goods
3. have a feeling uncomfortable if they do not buy anything after entering the store
4. less enjoy shopping, so often a rush decision to buy.
Women:
1. more interested in color and shape, not on technical issues and their usefulness
2. not easily swept away persuasion seller
3. love romantic things rather than objective
4. quickly feel the atmosphere of the store
5. happy shopping activities even though only window shopping (just look around but not buy).
This list can still be questionable whether it is true there are different styles in the purchasing between men and women. In addition, studies have been done yet to get consistent results whether girls or boys who spend more money.
Are Consumptive Dangerous?
Actual consumer behavior in adolescents can be understood when looking at adolescent age as transition in the search for identity. Teens want their existence is recognized by the environment by seeking to become part of the neighborhood. The need for acceptance and become equal with other people the same age that causes teenagers trying to follow the various attributes that are in. Teenagers in the development of cognitive and emotion still considers that it is superficial attributes as important (even more important) with the substance. What is worn by an artist who became the idol of the teen becomes more important (to imitate) compared with hard work and effort that his idol to arrive at his popularity.
Becomes a problem when the real trend fair in adolescents is done to excess. Adage "bigger than the pole peg" applies here. Sometimes what is required by teenagers outside his parents' ability as a source of funds. This has caused many parents who complain when their children began to enter the world of teenagers. In this case, the behavior was already causing economic problems in the family.
This consumer behavior can continue entrenched in the lifestyle group of teenagers. In the process, they will become adults with consumptive lifestyle. This consumptive lifestyle must be supported by adequate financial strength. Bigger problem occurs if the level of financial achievement was done with all kinds of unhealthy ways. Starting from the pattern of excessive work to instant way like corruption. In the end the consumer behavior not only has economic impact, but also the psychological impact, social and even ethical.

Definitions, functions, and types of money

Meeting the needs of life before known the money was done by the exchange of desired goods with other goods, which is called barter. The main difficulty in barter is difficult to obtain items that can be exchanged with each other with the equilibrium exchange rate. To overcome these difficulties it is determined money that have fixed benchmark.
Money is anything that can be accepted by the public as a means of payment and exchange. Objects that once used as currency among other shells, knives, animal teeth, fur, iron, copper, gold, silver, and so forth.
The terms of an object that can be used as money are:
a. easy to carry and durable
b. has the value of real standards
c. can be broken down into smaller units
d. its value is stable and easily stored
Money has the original function and derivatives function. Original function of money as a medium of exchange is general and as a unit of account. The function of derivatives is as a means of payment, equipment hoarders of wealth, size of the price / meter values, and as a standard of pay in installment of debt.
Money in circulation can be divided into two kinds / types, as follows:
a. currency, which is legal tender, issued by the government and the bank circulation. Currency consists of government money (banknotes and coins) and bank notes.
b. Demand deposit, namely that there is money in bank bills, which can be taken at any time by using checks.